Optical Lab Products

MAR 2014

Products & ideas for the laboratory professional.

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FEATURE TRANSITIONS' 2013 U.S. LAB OF THE YEAR 18 march 2014 totallyoptical.com regions where we do business and to do what we can to have a positive impact in those areas. OPL participates in a variety of community outreach initiatives to give back. One of our highlights from 2013 was when we held our 10th annual lab tour for 22 fourth- year students from the University of Alabama Birmingham School of Optometry. We invited students to attend this hands-on event, where they toured the lab, and experi- enced the process of creating their own Transitions lenses (everything from tracing, to blocking, and edging). This was actually the frst year we gave every student a Transitions lens. A number of the students had never worn them before, and some were hesitant to try the product. However, the thank-you notes we received after the event were flled with positive feedback—with some students saying they plan to recommend Transitions lenses to their future patients. We were thrilled to be able to help future doctors believe in the Transitions' family of products and give them the chance to see what goes into creating a lens for every patient. INVEST IN BUILDERS When you're deciding which home contractor or builder to use to help you create the home you desire, you will need to confrm that they are industry experts and can provide a quality service at a good price. I believe we are able to put our customers at ease in this aspect because all of our employees are knowledgeable and experts in their feld. Providing education and train- ing opportunities for our staff is something that we put a lot of time and energy into every year, and for 2013 our strategy was no different. For example, even though the state of Alabama does not require all staff in the eyecare industry to be ABO-certifed, we require all of our customer service team mem- bers to earn their ABO certifcation so we can offer superior customer service. We also equip our employ- ees with two free pairs of lenses each year so they can personally experience the products we offer. From lunch n' learn sessions and dinners, to attending various conferences, our schedules are always busy with education so that our team members know the brands we carry and the issues and trends facing the optical industry. THE FINISHING TOUCHES Not everyone is a custom builder, but I know everyone wants to choose the features that best suit their lifestyle, especially when it comes to creating almost anything. We don't follow a one-size-fts-all approach at OPL because we know our customers have different needs and want to have the ability to customize their orders. Addition- ally, we're always looking for ways to upgrade our business model and incorporate a new best practice. We typically run events all year long (with at least one per quarter) to keep our customers guessing. We also try to offer unique programs that eyecare professionals can leverage within their own offces so that they can get their patients excited about premium lens options. Last year, whenever one of our customers had a grand opening, celebrated an anniversary, or held an annual sales event, we allowed them to use our "Spin and Win" wheel. Every time a patient purchased Transitions lenses he got to spin the wheel for a prize. Everyone was a winner, not just because they were winning a prize, but also because they were receiv- ing the best lens technology our industry has to offer! By offering the Transitions family of products, we are able to reach our overall business goals. If we didn't offer Transitions, our sales would be down and we'd have a lot of disappointed customers. OPL has found that while we work to create a successful business, Transitions Optical has been right there with us, as partners, and we're excited to see what happens this year. Brian Conley is marketing director, Optical Prescription Lab. Hugs all around for the staff of Optical Prescription Lab on hearing they won Transitions' 2013 U.S. Lab of the Year. Staff at Optical Prescription Lab celebrate winning Transitions' 2013 U.S. Lab of the Year award with Scott Henning (far left), director, ECP sales, Transitions Optical. "We're always looking for ways to upgrade our business model and incorporate a new best practice." OLP.Mar2014.indd 18 2/24/14 11:59 AM

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