Products & ideas for the laboratory professional.
Issue link: https://opticallabproducts.epubxp.com/i/92532
Q&As; WITH THE COTRANS LAB INNOVATOR OF 2012 concern. VSP is a tougher nut to crack at this juncture. So that's how we look at our business. Take California, it's a big state for us. Even though it's VSP, there's still a huge non-VSP population in a very healthy market. JG You guys seem to be doing it all. ROBERT We do seven things that we think make us different. RALPH 1. We do speed—24 hours on uncuts, three to five working days on complete jobs. 2. We're an independent, family-owned business, so we really care about the independent eyecare professional (ECP). We like to cater to the small mom-and-pop operations, even in the large urban areas, because they're like us. They're independent and we care. 3. We've got more choices than anybody else on free-form. We've just signed a HOYA VISION CARE, North America contract and their free-form lenses are now available. Essilor is going to give us their DEFINITY™ to process here as well as their digital non-Varilux design. We also just signed a Crizal® contract with Essilor. Our goal is to become like Macy's—to give the ECP, and ultimately the consumer, choices, and that's what I think we've tried to achieve, and that's another one of the benefits. 4. We're easy to work with. You have a problem, we can take care of it. 5. We've got the best edgers in the world and we specialize in difficult shapes, drill mounts, wraps, and progressive lenses sunglass frames. 6. We have net competitive—but fair—pricing. It's important that it's a win-win for both parties. We don't inflate our pricing and then tell you we're going to give you a 40% discount. We don't do that because our pricing is already fair. And then we believe that, coupled with all the other benefits, our products have a value over any other lab because of the way we can get stuff to you quickly. Speed is imperative nowadays, especially in tourist areas. 7. And lastly, we're going to always be at the cutting-edge of new technologies. For example, we were the first to launch PixelOptics Inc.'s electronic eyeglasses. JG Unfortunately, now on hold. Our industry needs exciting new technology like Pixel's. "We try to provide exceptional customer service with speedy and accurate informa- tion," —Patty Magyar, customer service phone room manager. congratulations. To US Optical for being named "Lab Innovator of 2012." satisloh.com | 800.866.5640 totallyoptical.com november 2012 A9