Products & ideas for the laboratory professional.
Issue link: https://opticallabproducts.epubxp.com/i/92532
Q&As; WITH THE COTRANS LAB INNOVATOR OF 2012 to say? RON Yes. We have five proprietary products which are US Optical-de- signed free-form lenses. The Ultimate HD which will compete with the best out there and is available in a PAL, single vision, and a D25. Then we also have an even more advanced free-form, the Advanced HD, which is pretty advanced too with a larger reading area than the Ultimate HD. We have a Wrap HD PAL design and two single vision products. So those are the five bread-and-butter free-form products that we have that are proprietary in addition to all the brands. JG Anything else you promote? RALPH Yes. We have Shamir Insight, Inc.'s Autograph II Office™ . Then, of course, we do HOYA's Hoyalux Tact. We also have the Access, the Gradal RD, and the Business from Zeiss. The occupational lenses are a wonderful technology but only a small part of our business. JG I know. It should be larger. RON Right. You know what's a really big part of our business? The wraps— Oakley, Inc., Rudy Project, North America, and others. RALPH As far as ECPs go we try to do seminars in conjunction with the manufacturers to inform them of the new products that come in. For example, all over the country now we're doing Transitions® Vantage™ seminars. We've done them in upstate New York and Massachusetts. We're doing them in North and South Carolina and California. So we try to join forces with the suppliers to promote new technology. We've also done some joint seminars with Shamir. Wherever there's new technologies and great products that the American consumer can benefit from, we try and bring it to the ECPs in conjunction with the manufacturers. JG Will you do mail promotions on that too? RALPH Yes, we do a ton of mail promotions. We're into technology. That's what we sell—technology and speed. We're the "Fastest Lab in America™ !" "Everything has a barcode to track it," —Indira Halilovic, inventory manager. for being recognized as Lab Innovator of 2012! Kodak and the Kodak trade dress are trademarks of Kodak, used under license by Signet Armorlite, Inc. ©2012 Signet Armorlite, Inc. totallyoptical.com november 2012 A13