Products & ideas for the laboratory professional.
Issue link: https://opticallabproducts.epubxp.com/i/233472
SOCIAL MEDIA ADVISOR Time to Refresh Your Facebook Strategy BY ANA MONTOYA FACEBOOK is always changing. We can rely on this to constantly keep us on our toes when it comes to how to best market our labs on social media. Did you know that less than 15% of your Facebook fans actually see your content? This is why you must keep a user-frst approach, which means putting the needs of your fans before yours. Social media is a two-way street, and the key is to build a value exchange with the content you post on any platform, but especially on Facebook, where it's becoming increasingly challenging to engage fans. A likely under-utilized feature that Facebook offers Pages is its free Insights. Here is where you'll fnd out exactly who your current Facebook audience is—age and gender demographics, where they live, etc. When "If you've chosen to build a community to engage your fans on Facebook, then show them that you're listening." you fully understand who likes your page, you'll be able to determine how to better connect with and engage them with your posts. Monitoring your page's Insights will also show you what's working and what's not working on your page. Keep a close eye on this, as it is a clear indicator of what types of posts you should focus on going forward. One strategic approach is to play to totallyoptical.com There's a New Tough Guy in Town! ™ The Eliminator Marking Remover Liquid • Easily remove the toughest lens #1208916 16 oz. bottle Midwest Lens, a Kansas City area lab, has a robust Facebook page with frequent insightful updates at: facebook.com/midwestlens.inc Facebook's strengths—visual rich content. Posts featuring photos usually garner many more likes, shares, and comments than plain text or even links. Another best practice is to be authentic. Stay true to your brand's voice. And perhaps most importantly, be present! If you've chosen to build a community to engage your fans on Facebook, then show them that you're listening. Post consistently, even if it that means just one post per day. Get involved. Respond to comments or questions and reward your loyal fans by showing them that you're listening. Keep your copy short. Ask questions. But don't post too often, as you don't want to overwhelm your fans either. Quality always trumps quantity. Start by testing and optimizing on a weekly basis. Analyze your posts at the end of each week so you'll have a better idea of how to improve the following week. As you keep doing this, you'll be creating a custom Facebook strategy that's made just for your lab. Ana Montoya is Social Media Director at First Vision Media Group. Email her at am@visioncareproducts.com. markings quickly from Polycarbonate, Trivex, High-Index and CR-39 lenses without leaving an oily residue. • The Eliminator™ is the culmination of years of extensive research and testing designed to create a safe and effective way to remove progressive marking from lenses. #1201923 ALSO AVAILABLE IN PEN FORM! ONE-TIME FREE SAMPLE! Get a FREE 1 oz. spray bottle shipped to you OR Save 38% - Big One-Time Savings! Regularly $39.95 each but mention code VCP09 and if you buy 4 bottles, the price is only $24.95 each! CALL YOUR DYNAMIC LABS REP TODAY: 1-888-339-6264 THIS OFFER NOT AVAILABLE ONLINE. CALL TODAY! Another Great Product from www.dynamiclabs.net 30 HAYNES CO URT, RONKONKOMA, NY 1 17 70 january 2014 5